evianne  I like to start my talks by saying things somewhat controversial just to keep you engaged and to see if if you disagree so I'm gonna say a statement and think to yourself if you agree or disagree and I'll try and create an argument to show you why I believe it's true physical appearance matters okay it's contrary it sounds controversial it sounds almost vain right when you see that statement you think vanity but why is that true well how much do you think Americans spend each year on cosmetic procedures billions it's about twelve billion dollars per year that's just cosmetic procedures how much do you think that Americans spend on cosmetic products close to 40 billion dollars a year okay and this is statistics from just a couple of years back the most recent data and it probably is more than that why I think that there's four reasons for this first is relationships